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Objective: To inform potential adopters and foster-parents that adoption and fostering is any option for anyone and that November is National Adoption Month.

AdoptUSkids
Radio Script
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Rationale

 

We focused on the idea that AdoptUSkids will be there to help you through the process of adoption of fostering no matter who you are as a person. Our idea consists of storylines, spoken through children, that illustrate their diverse parents being a "hero" to them. Each parent is different, and doesn't adhere to the stereotypical "adoption parent." We ended the spot by explain how AdoptUSKids will help anyone through the steps if you want to.

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