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Image by Bernard Hermant

About Me

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Hi, I'm Jackie!

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I am a motivated and determined content creator raised in the New York City area. I graduated from James Madison University with a degree in Media Arts and Design. I have worked roles in promotion, marketing, social media, and copywriting before landing in my current role as a Data Acquisition Coordinator at NielsenIQ.

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I have a love for all things storytelling. Creating a narrative, even out of the most statistical data, is what I enjoy most. It doesn't matter to me whether that story is visual, auditorial, or just a few words on a page. Scroll down to see my professional experience!

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Experience

Data Acquisition Coordinator at NielsenIQ

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2020-Present

Social Media Manager

at Faith Wachter Consulting

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2021-Present(Part Time)

Marketing Intern

at Ozmosi

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2019

Social Media/Copy Intern
at Design 446

2019

  • Provide administrative support for a team of 9 data analysts to further the goal of producing high quality, promotional data to clients during a vendor switch.

  • Develop strategies and launch campaigns to drive team engagement, which is resulting in improved commitment to the company and purpose.

  • Collaborate with team members to update and refine client-facing materials to successfully obtain and maintain client relationships.

  • Responsible for the promotion of team achievements and successes to the broader organization through the creation of internal communications.

  • Produce and refine multiple decks and materials for internal application launches, trainings, and overall educational programs.

  • Communicate performance feedback to the field team to guarantee proper data collection in the future after quality analyses.

  • Schedule and create content that attracts donors, educates the audience, and promotes events/programs of a non-profit organization.

  • Edit reels and static posts that drives sales, while staying on top of trends for 10+ stores.

  • Formulate copy that will engage the target market of that specific post.

  • Manage the brand image by maintaining tone and messaging.

  • Develop a strategy that aligns with the mission of the non-profit.

  • Implemented a new marketing strategy to entice prospective pharmaceutical clients into purchasing services.

  • Managed and oversaw multiple company websites.

  • Produced blog content on the pharmaceutical industry to keep clients aware of current pharmaceutical events and trends.

  • Created and edited videos for various social platforms and upcoming conferences.

  • Designed handouts and graphics for upcoming conferences.

  • Brainstormed and wrote copy intended to drive service sales.

  • Coordinated media campaigns for multiple accounts on Instagram, Facebook, and LinkedIn.

  • Prepared copy for social media posts to correlate with events, business information, company history, holidays, and the overall brand.

  • Wrote multiple press releases to increase consumer awareness of successful client events.

  • Collaborated with website developers to create copy for account websites.

Sales and Promotions Intern
at 100.1 WJRZ

2018

  • Represented the station at community events and interacted with listeners through contests, games and conversation; therefore, increasing listener satisfaction.

  • Documented events through photography.

  • Produced live broadcasts with radio jocks.

  • Edited videos for optimal performance on the station's social media channels.

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